Coffee inventor Asher Yaron lives in the coffee island paradise of Bali but he still wasn’t satisfied with the coffee he drank. He’s been on a 10-year quest to make the best coffee ever. Here’s what he found: that 90% of the coffee that we buy is stale and has lost most of its flavor and the compounds that make it a superfood. Here’s his impassioned plea for how we can affordably and easily remedy that and turn coffee back into the spiritual and mystical superfood it has been for thousands of years.
If you’re in a rush fast-forward to 6:45 in this video.

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