Here’s Why It’s Worth Paying More for Fair Trade, Sustainable, Direct Trade and Certified Coffee

In this video you’ll get to learn about some of the the 25 million coffee farmers in the world who work hard to produce your morning joe.  Amazingly, 70% of them get by on $1 a day or less. They often get paid only once a year after their harvest — all the risk is on them.  That’s because they’re small farmers selling what’s after all a commodity not unlike sugar, corn, wheat and soy on a global market.

Now there’s a new initiative called After The Harvest that produced this film with funding from the Coffee Trust to raise awareness of the family farmers we trust to grow our coffee.  It’s a collection of over 15 coffee organizations that seek to raise the profile, profits, and quality of coffee farmers so that we’re drinking a great cup of coffee and they’re getting a fair wage.

We’ll drink to that!