If you spend $1,000 a year on good coffee why would you let it cool in a cheap paper cup, losing flavor quickly?

This invention seeks to remedy that.

This new temperature adjustable mug keeps your coffee at a constant temperature that you choose.

No wonder the company EmberTech is approaching 500% of its Indiegogo fundraising goal with over 1,300 backers.

The video is hilarious too.

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