This guy quit a $1 million dollar job to create a new coffee startup. What he gained was priceless.

You have to hear this story told by Brad Butler a cofounder of Bicycle Coffee, at the San Francisco TedX conference.

He tells a compelling story of wanting back his time and his self-worth, and how it led to what he does now and why he’s so passionate about it.

The coffee industry is full of owners, roasters and baristas who found their bliss through coffee.