A single disposable coffee cup inspired a revolutionary idea for how the world responds to disaster relief

Mississippi resident Michael McDaniel was appalled by the temporary shelter provided for people displaced by  Hurricane Katrina.  He looked at the coffee cup in his hand.  And the idea for his new company Reaction was formed.  Can you guess where we’re going with this?

He has an IndieGogo campaign going here that’s already well surpassed the minimum.