Why did Hugh Jackman start a coffee business with an Ethiopian farmer?  As Hugh puts it at 0:40 “I began to see the potential for one man through his hard work to transform an entire country.”

This is the story of Hugh Jackman on a trip to Ethiopia finding 27 year old subsistence farmer Mike Dukale and forming Laughing Man Worldwide.  It uses Jackman’s celebrity and Dukale’s coffee with 100% of proceeds going to charity.

Don’t laugh.  People laughed when Paul Newman started Newman’s Own in 1982.  Now it has raised over $400 million for charities.  Is this next?  Watch the video and decide.  And share this page with friends.

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