Why did Hugh Jackman start a coffee business with an Ethiopian farmer? As Hugh puts it at 0:40 “I began to see the potential for one man through his hard work to transform an entire country.”
This is the story of Hugh Jackman on a trip to Ethiopia finding 27 year old subsistence farmer Mike Dukale and forming Laughing Man Worldwide. It uses Jackman’s celebrity and Dukale’s coffee with 100% of proceeds going to charity.
Don’t laugh. People laughed when Paul Newman started Newman’s Own in 1982. Now it has raised over $400 million for charities. Is this next? Watch the video and decide. And share this page with friends.