What it’s like to be inside the heart of Third Wave Coffee at Blue Bottle Cafe

This video by American Hipster gives you 7 minutes on location with co-founder of Four Barrel Coffee Jeremy Tooker.

You see what it’s like to start up and run a coffee operation at the epicenter of hipster coffee in San Francisco.

It’s fun, it involves a lot of travel to origins to source distinctive coffees, and it’s 80 hours a week.    Maybe that’s why hipsters have fixed gear bikes; they don’t have the time to fix them if they break.